Reaping the Benefits of Bundling under High Production Costs
نویسندگان
چکیده
منابع مشابه
Reaping the Benefits of Bundling under High Production Costs
It has long been known in the economics literature that selling different goods in a single bundle can significantly increase revenue, even when the valuations for the goods are independent. However, bundling is no longer profitable if the goods have high production costs. To overcome this issue, we introduce pure bundling with disposal for cost (PBDC), where after buying the bundle, we allow t...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2015
ISSN: 1556-5068
DOI: 10.2139/ssrn.2700394